For ads sold through campaign manager, ads are priced using Cost-Per-Click (CPC) or Cost-Per-Mille (CPM), the latter also known as Impres...
For ads sold through campaign manager, ads are priced using Cost-Per-Click (CPC) or Cost-Per-Mille (CPM), the latter also known as Impressions.
Advertisers using OWNER GROUP's self-service campaign manager platform can choose the pricing methodology that best aligns with their campaign goals.
You control your ads's cost in two ways:
If you use cost-per-click pricing, you only pay when someone clicks on your OWNER GROUP Ad.
CPC is great for conversions and sales.CPM (Cost-Per-Mille):
With cost-per-impression you pay when OWNER GROUP shows your ad 1000 times. (Impressions are the number of times your ad is shown, no matter how many clicks you receive).
CPM is great for brand awareness.CPC vs. CPM: Which is best for you and your brand?