CPC vs. CPM: Which is best for you and your brand?
First of all, remember that in both cases, you can set the maximum you want or can spend.
Selecting CPC or CPM depends on your needs and goals, however, we can sum it up as follow:
- If your goal is to encourage a certain action – such as getting people to click on your website and buy – you should always select CPC.
- If your goal is to get known by the people – regardless of whether they buy or not – you should always select CPM.