Ads and Marketing Solutions

11 answers

  • Where can I track my Ads?
    You can check out how your ad campaigns and ads are doing through your Campaign Manager, in "My Campaigns" and "My Ads" pages.You can hav...
    You can check out how your ad campaigns and ads are doing through your Campaign Manager, in "My Campaigns" and "My Ads" pages.

    You can have detailed report on how a given ad doing in "My Reports" page, where you will be able to export an ad report in ".xls" file format.
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  • Can I pay Ads with OGV virtual currency?
    Yes, you can use your OGVs to pay for your ads.On "My Account" page, under OGV tab, you can see how much OGV you have left from your prev...
    Yes, you can use your OGVs to pay for your ads.

    On "My Account" page, under OGV tab, you can see how much OGV you have left from your previous ads. If your ad runs out of time but your target hasn't been reached, the remaining clicks/impressions will be converted to OGV.

    You can request this amount to OWNER GROUP by clicking on "Add Request" button. Status of your request and response from OWNER GROUP team will be shown in this page as well.
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  • How to create an Ad?
    In order to create an Ad, you need an Owner Group account. If you don't have it yet, you can register here, otherwise you can go to the C...
    In order to create an Ad, you need an Owner Group account. If you don't have it yet, you can register here, otherwise you can go to the Campaign Manager to create your Ad.

    Once you are member of Owner Group, you can select any of the packages that best fit your needs in Create Ad page.

    You can choose any of the 3 available formats:

    Image Ad
    Is displayed as an image and appears to the left or right of many pages (only available on desktop).

    Text Ad
    Is displayed as text only or image with text and appears to the left or right of many pages (only available on desktop).

    Sponsored Content
    Is displayed as a normal post and appear in the Updates page (on desktop, mobile, and tablet).

    Each package provides with different benefits, and therefore the prices vary accordingly.

    Depending on the package you select, you may need to fill in all the follwing info or part of it:

    What campaign do you want to run your ad in?

    Create a new campaign or add to existing one
    You can select whether to run your ad in a new campaign or in a campaign already created.

    Campaign name
    If you are creating a new campaign you need to enter the name here. The campaign name is not visible, it is only for your reference.

    What type of ad you want to create?

    This will show you the type of ad you have selected in Create Ad page.

    Where should members go when they click your ad?

    Select the destination of your ad

    My website
    You can redirect the users to your company's website.

    Page on Owner Group
    You can redirect the users to a page in Owner Group. If you chose this option, you need to:

    Select the section: This is the section of Owner Group that the page belongs to.

    Select the page: This is the page that you want to redirect the users to.

    Craft your ad and choose where it will be displayed

    Add a gorgeous headline
    This is the title of your ad and usually what users see right before the image (if any).

    Add a catchy text
    This is the text of your ad and usually what users see as a complement of the image (if any) and title.

    Add an image
    This is the image of your ad and mostly what users see first, so better pick up a good one.

    Preview
    This is an approach of how your ad looks like.

    Select the placement
    These are the available placements where you wish to show your ad.

    Placement selected
    This shows you the placement selected.

    Select the pages
    These are the available pages where you wish to show your ad.

    + Add more placements
    You can ad more placements if required.

    Reach the right people by selecting specific targeting criteria

    Age
    This is the age range where you want to show your ad in.

    Gender
    This is the gender where you want to show your ad in.

    City
    These are the cities where you want to show your ad in.

    Country
    These are the countries where you want to show your ad in.

    Birthday
    This allows you to target only people having their birthday on current date. This is particularly useful for products or services related to birthdays.

    Account Type
    This is the account type where you want to show your ad in.

    Public
    This allows you to select whether you want not registered users to see your ad or not.

    Audience
    This is the amount of Owner Group members that will see your ad, according the values prevoiusly selected.

    Tell us how much you'd like to spend and when you'd like your campaign to start

    Budget
    This is the info of your selected package. You can increase the amount of clicks or impressions of your selected package but not decrease them.

    Enter your goal for this ad
    This is number you want to achieve in terms of clicks or impressions, and therefore what allows you to control your budget for your ad.

    Total
    This is the total cost of your ad.

    Start date
    This is the date when you want your ad to start showing up.

    Start immediately once approved: You can run your ad immediately right after it is approved

    Schedule start and end date: You can run your ad scheduling a start and end date.

    "Place Order" button
    Click here to complete the payment.

    "Save draft" button
    Click here if you wish to continue later on.

    What is the minimum cost to advertise on Owner Group?
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  • What is the minimum cost to advertise on OWNER GROUP?
    For self-service ads available through campaign manager, there are no minimum costs, you can purchase from U$S 1 onwards.To run managed a...
    For self-service ads available through campaign manager, there are no minimum costs, you can purchase from U$S 1 onwards.

    To run managed ad campaign through a marketing representative like Header Universal Ad requires a minimum spend. This varies by region but typically a quarterly marketing budget of more than U$S 10,000 per quarter is required.

    If you're interested in Header Universal Ad, please contact Sales at sales@ownergroup.net.
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  • What are the Ad formats available?
    For self-service ads available through campaign manager, the formats are the following:Image Ad is displayed as an image.[image1]Text Ad ...
    For self-service ads available through campaign manager, the formats are the following:

    Image Ad is displayed as an image.

    [image1]

    Text Ad is displayed as text only or image with text.

    [image2]

    Sponsored Content is displayed as a normal post.

    [image3]

    For custom-service ads available through a marketing representative, the fomrat is the following:

    Header Universal Ad is displayed as a line of text along with a logo.

    [image4]


    If you're interested in Header Universal Ad, please contact Sales at sales@ownergroup.net.


    Where do my ads appear on Owner Group?
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  • Where do my ads appear on OWNER GROUP?
    For self-service ads available through campaign manager, the ads appears as follow: Image Ad appears to the left or right of many page...
    For self-service ads available through campaign manager, the ads appears as follow:

    • Image Ad appears to the left or right of many pages according to the target selected (only available on desktop).
    • Text Ad appears to the left or right of many pages according to the target selected (only available on desktop).
    • Sponsored Content ads appear in the Updates page according to the target selected (on desktop, mobile, and tablet).

    For custom-service ads available through a marketing representative:

    • Header Universal Ad appears to the top of many pages to a worldwide target (on desktop, mobile, and tablet).


    If you're interested in Header Universal Ad, please contact Sales at sales@ownergroup.net.


    What are the Ad formats available?
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  • What are the target options available?
    You can reach your ideal customers on Owner Group targeting by: Age Gender City Country Birthday Account type These targeting ...
    You can reach your ideal customers on Owner Group targeting by:

    • Age
    • Gender
    • City
    • Country
    • Birthday
    • Account type

    These targeting options are available on all ads you create.
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  • Do I need to contact Sales?
    Not all, OWNER GROUP Marketing Solutions products are available on the self-service campaigns manager platform.If you're interested in He...
    Not all, OWNER GROUP Marketing Solutions products are available on the self-service campaigns manager platform.

    If you're interested in Header Universal Ad, please contact Sales at sales@ownergroup.net.

    How do I get started?
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  • How do I get started with OWNER GROUP Ads?
    You can start advertising on OWNER GROUP using self-service advertising tools.The platform lets you set up different campaigns and contro...
    You can start advertising on OWNER GROUP using self-service advertising tools.

    The platform lets you set up different campaigns and control your total advertising costs by setting a campaign start and end date. You can spend as little or as much as you would like, depending on the allocated budget that you set.

    You can deliver highly relevant, targeted messages to unique audiences through:

    Image Ads
    Text Ads
    Sponsored Content

    To get started, all you need is an OWNER GROUP account and a credit card or Paypal account.
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  • CPC vs. CPM: Which is best for you and your brand?
    First of all, remember that in both cases, you can set the maximum you want or can spend.Selecting CPC or CPM depends on your needs ...
    First of all, remember that in both cases, you can set the maximum you want or can spend.

    Selecting CPC or CPM depends on your needs and goals, however, we can sum it up as follow:

    • If your goal is to encourage a certain action – such as getting people to click on your website and buy – you should always select CPC.

    • If your goal is to get known by the people – regardless of whether they buy or not  – you should always select CPM.
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  • How are OWNER GROUP ads priced?
    For ads sold through campaign manager, ads are priced using Cost-Per-Click (CPC) or Cost-Per-Mille (CPM), the latter also known as Impres...
    For ads sold through campaign manager, ads are priced using Cost-Per-Click (CPC) or Cost-Per-Mille (CPM), the latter also known as Impressions.

    Advertisers using OWNER GROUP's self-service campaign manager platform can choose the pricing methodology that best aligns with their campaign goals.

    You control your ads's cost in two ways:

    CPC (Cost-Per-Click):
    If you use cost-per-click pricing, you only pay when someone clicks on your OWNER GROUP Ad.

    CPC is great for conversions and sales.

    CPM (Cost-Per-Mille):
    With cost-per-impression you pay when OWNER GROUP shows your ad 1000 times. (Impressions are the number of times your ad is shown, no matter how many clicks you receive).

    CPM is great for brand awareness.

    CPC vs. CPM: Which is best for you and your brand?
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